SEO report of w2-marketing.com

W2 - Digital Studio

www.w2-marketing.com/

W2 is a multi-disciplinary studio that develops digital strategies, products and services.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.w2-marketing.com/

Character length : 21

Title
W2 - Digital Studio
Description
W2 is a multi-disciplinary studio that develops digital strategies, products and services.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: W2
url: http://www.w2-marketing.com/
title: Home
type: article

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://w2-marketing.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
W2 - Digital Studio

Character length : 19

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
208100
Heading structure in the source code
  • <H1> 
  • <H1> Hi. This is W2, a multi-disciplinary digital studio. We develop unique ideas helping others to stand out. All our products and services are designed with visual elegance and for intuitive use. The aspiration to innovate is what drives and inspires us.
  • <H3> Universal Music
  • <H3> BMW
  • <H3> International Federation of Poker
  • <H3> W2 App
  • <H3> Patrick Nally
  • <H3> Burberry & MUC
  • <H3> W2 SocialSight
  • <H3> Enigma Moments
  • <H4> W2 Marketing
Word cloud
  • design7
  • social3
  • branding3
  • website3
  • media3
  • application2
  • marketing2
  • app2
  • menu2
  • ideation2
  • campaign2
  • assigned2
Keyword matrix
wordtitledescriptionsheading
design
social
branding
website
media
application
Two Word cloud
  • social media3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.00
Flesch Reading Ease
59.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.50
Dale–Chall Readability
9.20
SMOG Index
8.00
Spache Readibility
5.00
Number of letters
57661
Number of words
11925
Number of sentences
2791
Average words per sentences
4
Number of syllables
20155
Syllables in words
19733
Average syllables in words
1.69
Number of words in first three syllables
1885
Percentage of word / syllables
15.81
Words not in Dale-Chall easy-word list
6755
Words not in Spache easy-word list
554

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
39
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.w2-marketing.com/.. /jquery.js?ver=1.12.4
  • http://www.w2-marketing.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.w2-marketing.com/.. /modernizr.js?ver=2.6.2
  • https://use.typekit.net/app2xjn.js
List of render blocking css files
  • http://www.w2-marketing.com/.. /rgs.css?ver=6.0.1
  • http://www.w2-marketing.com/.. /font-awesome.min.css?ver=4.6.3
  • http://www.w2-marketing.com/.. /style.css?ver=7.6
  • http://www.w2-marketing.com/.. /prettyPhoto.css?ver=7.0.1
  • http://www.w2-marketing.com/.. /responsive.css?ver=7.6
  • http://www.w2-marketing.com/.. /portfolio.css?ver=7.6
  • http://www.w2-marketing.com/.. /ascend.css?ver=7.6
  • http://www.w2-marketing.com/.. /js_composer.min.css?ver=4.12.1

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.w2-marketing.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://www.w2-marketing.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://www.w2-marketing.com/wp-content/themes/salient/js/modernizr.js?ver=2.6.2
  • http://www.w2-marketing.com/wp-content/themes/salient/js/prettyPhoto.js?ver=7.0.1
  • http://www.w2-marketing.com/wp-content/themes/salient/js/isotope.min.js?ver=7.6
  • http://www.w2-marketing.com/wp-content/themes/salient/js/superfish.js?ver=1.4.8
  • http://www.w2-marketing.com/wp-content/themes/salient/js/init.js?ver=7.6
  • http://www.w2-marketing.com/wp-content/themes/salient/js/touchswipe.min.js?ver=1.0
  • http://www.w2-marketing.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
  • http://www.w2-marketing.com/wp-content/plugins/js_composer_salient/assets/js/dist/js_composer_front.min.js?ver=4.12.1
File size of all javascript files combined
811.21KB
Javascript minifying
You can save 142.8KB (24% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.w2-marketing.com/wp-content/themes/salient/css/rgs.css?ver=6.0.1
  • http://www.w2-marketing.com/wp-content/themes/salient/css/font-awesome.min.css?ver=4.6.3
  • http://www.w2-marketing.com/wp-content/themes/salient/style.css?ver=7.6
  • http://www.w2-marketing.com/wp-content/themes/salient/css/prettyPhoto.css?ver=7.0.1
  • http://www.w2-marketing.com/wp-content/themes/salient/css/responsive.css?ver=7.6
  • http://www.w2-marketing.com/wp-content/themes/salient/css/portfolio.css?ver=7.6
  • http://www.w2-marketing.com/wp-content/themes/salient/css/ascend.css?ver=7.6
  • http://www.w2-marketing.com/wp-content/plugins/js_composer_salient/assets/css/js_composer.min.css?ver=4.12.1
File size of all css files combined
1.00MB
CSS minifying
You can save 122.9KB (13% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
104.77KB
Gzip compression
Error! By using Gzip you can save 549.8KB (86% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
12
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.w2-marketing.com/.. /Desktop-W2.jpgExpiry time is not specified
http://www.w2-marketing.com/.. /bmw-header-alt.jpgExpiry time is not specified
http://www.w2-marketing.com/.. /burberry-model-header.jpgExpiry time is not specified
http://www.w2-marketing.com/wp-content/uploads/2017/02/e8-header.jpgExpiry time is not specified
http://www.w2-marketing.com/.. /header-moments.jpgExpiry time is not specified
http://www.w2-marketing.com/.. /header-w2socialsight-new.jpgExpiry time is not specified
http://www.w2-marketing.com/wp-content/uploads/2017/02/header.jpgExpiry time is not specified
http://www.w2-marketing.com/wp-content/uploads/2017/02/logo-cyfe.pngExpiry time is not specified
http://www.w2-marketing.com/.. /phone-schweinsteiger.jpgExpiry time is not specified
http://www.w2-marketing.com/.. /pn-logo-header.jpgExpiry time is not specified
https://use.typekit.net/app2xjn.js10 minutes

 Speed test – Images

File size of all images combined
2.90MB
Image optimisation
You can save 2.5MB (85% compression) by optimising the images below:

 Website security

IP
188.94.254.92
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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